Content Strategy & Social Media
Former journalist. Current strategist. Chronically online in a way that's somehow useful. I turn complexity into clarity—and make sure it actually sounds like you.
Cut through the noise. Get to what actually matters. Most strategies fail because people are solving the wrong problem.
Your audience is checking dozens of apps daily—Instagram, Threads, TikTok, Facebook, LinkedIn. I know how each one works and where your story fits.
Everyone's shouting. You need to say something worth hearing. Different beats louder every time.
Platform management that's grounded in how people actually behave online—not how we wish they did.
Writing, video, visuals. Whatever format makes sense for the message. No templates. No one-size-fits-all.
I'll tell you what's working and what isn't. Even if it's something you've always done. Especially then.
Data tells you what happened. I tell you why it happened—and what to do about it.
From concept to launch. Built for the real constraints—budgets, timelines, approvals, politics. (Yes, I know what an org chart is and why it matters.)
Led social media strategy across five platforms for Oklahoma's leading technical university. Built a content system that drove recruitment, engagement, and brand visibility.
Founding member of the station's digital content team. Created daily content for web and social under newsroom deadlines. Built workflows and cross-team strategies that expanded the station's online reach.
Film podcast that secured a media partnership with Tulsa's Circle Cinema for the premiere of Breakup Season. Produced an exclusive talent interview used in the theater's promotional campaign.
If you're looking for someone who improves the work by improving the thinking—and occasionally makes you laugh in Zoom meetings—let's talk.
Email Me